In 2022, Sky International Preschool, one of the first international kindergartens in Hanoi, began a new chapter with a full rebrand under Dragonfly Education Group. To bring this vision online, the school partnered with ViiVue for a custom kindergarten web design project. The goal was to create a website that not only reflected the school’s nurturing philosophy but also gave parents an easy way to find trustworthy information about their child’s early education.
The project for Sky International Preschool began with content strategy. Before any design decisions, we conducted a deep dive into the concerns of both local and expat parents. While local families often sought reassurance about international teaching methods and long-term academic pathways, expat parents were more focused on safety, cultural adaptation, and a nurturing environment that felt like home. These insights became the foundation of the kindergarten web design approach, ensuring the website answered the real questions parents had.
These insights guided the development of the sitemap and content structure. Each section of the preschool website design was carefully planned to address these varied needs, from program details and teaching philosophy to admissions and community life. By balancing information for both audiences, the school website development positioned Sky International Preschool as a trusted choice for families from different backgrounds.
THE OUTCOME
The new website positions Sky International Preschool as a forward-thinking leader in early childhood education. Designed with scalability in mind, it also serves as a model for future expansion across Southeast Asia. Since launch, this kindergarten web design has delivered clear results, with new parent inquiries coming in every day. Beyond lead generation, the preschool website strengthens trust by giving families from both local and expat backgrounds the information they need to confidently choose Sky International Preschool.