Every year, RMIT University, a leading international university in Vietnam, hosts Experience Day. To support this initiative, RMIT needed an engaging education website design that would allow prospective students to register for various on-campus activities, immerse themselves in the RMIT student experience, and explore academic programs and campus life. The event offers a unique opportunity for young students to experience what it’s like to be an RMIT student.
The Challenge
RMIT University’s Experience Day is an annual event with a new creative concept each year. However, previous websites, though rich with animations, videos, and images, suffered from poor loading speeds, leading to user drop-off. To address these issues, the new website focuses on enhancing the impact of Experience Day and attracting more engaged participants.
Higher Education Website Design
Despite having only three pages, this Experience website is crucial to the success of the RMIT registration process and reflects the importance of thoughtful education website design. All content, particularly the registration form, must be strategically placed to ensure a seamless registration experience. Additionally, other content, such as the workshop calendar and activities, must be presented in an engaging manner to capture the students’ enthusiasm and interest, following best practices in design for educational websites. The consistent use of RMIT’s branding elements throughout the website helps strengthen branding and create a cohesive visual identity.
THE OUTCOME
- Enhanced User Experience: Beyond its appealing visuals and subtle yet lively animations, the website delivers an enhanced user experience with optimized loading speeds, a critical aspect of successful education website design. The site scores 74/100 on mobile and 99/100 on desktop, ensuring a smooth, efficient experience across all devices.
- By the end of the 2023 campaign, RMIT achieved exceptional results, with a 28% year-over-year increase in registrations and a 9% year-over-year increase in the number of attendees.
