Founded in 2011, Duc Khang is a local hospital renowned for its Dialysis Centre beside other specialties in Medical Examination & Emergency in District 5, Ho Chi Minh City.
THE OBJECTIVES
Though business was going steady with a regular flow of patients, Duc Khang wanted to improve its online presence to enhance its brand image to both attract a younger crowd of patients and reach out to a bigger community. The website’s main objectives include:
- Rebuild the sitemap and content structure to present a large amount of information in a way that is clear and easy for patients to understand
- Improve trust through a professional-looking website
- Optimize for search engine and enable Duc Khang’s team to plan for future digital marketing campaigns
