La Maison Chouette (LMC) is a high-end home décor brand operating on an ecommerce platform and engaging customers through an ecosystem of YouTube, Facebook, and Instagram. LMC aims to inspire its audience with themed selections of world-class products, each backed by culturally rich stories that help customers cultivate confidence and sophistication in their lifestyle. With more people spending time at home during the pandemic, LMC launched its debut luxury Christmas collection in October 2021 to lift family spirits during the holiday season. As a new brand without a physical storefront, LMC faced multiple challenges — from operations like inventory and fulfillment to the need for a strong ecommerce website design and development strategy. This included building an intuitive user experience, improving page speed, and increasing conversion rates to support the business’s growth from the ground up.
Logo & Branding Design
“Everything old is new again” and that particularly holds true when it comes to design. The inspiration of La Maison Chouette logo came from the Belle Epoque era, or the Golden Age, a luxurious period of cultural development in the late 19th-century in France. Therefore, the logo design is the embodiment of that classic 19th-century style and a more modern aesthetics.





Custom eCommerce Website Design & Build
“First impression is the best impression”. It was important that the brand felt premium and the website can create immediate trust to encourage people to check out. Consequently, the interface, colors, copy, imagery, and experience all needed to come together perfectly to make this happen in our website design plan.
Grouped products in Woocommerce
Besides product filter by types and colors, LMC also offers ready-to-décor solutions that allowed customers to shop right away. We set up each theme as a grouped product with a story and photo gallery to provide inspirations. As a result, customers can choose to buy a full set of products at a discounted price or separately to mix and match as they please. This approach was proven to be a big success as it quickly engaged and converted many buyers. As a matter of fact, most themed products became LMC’s best sellers of the season.
The website transformation
As soon as the holiday season was over, LMC was quickly transformed into a home decor & fashion ecommerce with a completely new structure for product categories and a new homepage design to match. The flexibility of modules creates infinite possibilities allowing the site to evolve over time with the change of seasons and collections.

Website Blog
Understanding that LMC is not just an e-retailer but also a luxury lifestyle brand that wants to inspire and equip customers with know-hows, we incorporate the blog function into the website so that LMC can publish high-quality content regularly. We also built pin banner as a special module that allowed LMC to add products to the content seamlessly.

Shop the Edits
LMC introduced the concept “shop the Edits” by offering curated selections of home decors and table decors to further inspire the customers and allow them to shop product across different categories quickly.

Introduce Brands
LMC carries ethical artisanal brands from all over the world which are unique and exquisite. In order to introduce these brands to the customers, we create a page for each brand with a brand story and list of related products.

Ajax product search
This function gives users an advanced AJAX search bar with live search suggestions.

Optimized for mobile-first experience
In order to guarantee the best user experience on mobile devices, we tested all layouts and functions of the ecommerce website carefully.
The outcome
Just days after its launch, La Maison Chouette had created such a buzz and received not only a lot of attentions, but also their first orders. It soon became the go-to-brand for premium Christmas ornaments, serving both regular customers and celebrities and KOLs from around Vietnam.
