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Catherine Denoual Maison



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Elevate a luxury home linen website to match its brand’s elegance.

Catherine Denoual Maison (CDM) is a French Interior Designer’s brand of luxury linen for the home. Established in 1998, Catherine Denoual Maison creates high quality and stylish bed linen, table linen, homewear and home accessories using only premium materials and fabrics along with the most hand-skilled artisans.

Despite being a market leader in Vietnam for 18 years, CDM had an outdated website with no digital marketing activity when they approached us in 2016 for a website redesign. The first objective of the website was to improve the brand awareness and lay the foundation to empower their business to grow digitally.

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E-commerce Website

Due to growing customers’ demand, one year after launching the first version, which only focused on telling the brand story and displaying collections of products, we reconstructed the sitemap and structure of the website to become a fully functioning ecommerce store using Woocommerce. After 5 years and several upgrades, CDM website is now selling to customers from all around the world in multiple languages and currencies.

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Product categories landing page

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Woocommerce Grouped Product 

Grouped product is a perfect solution to group multiple standalone products by collection or theme. Presenting a grouped product can create an incentive for customers to purchase additional items.

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Well-structured, intuitive mega menu

Since bed linen is the most important product category at CDM, we created a mega menu that allows customers to shop by products or shop by style.

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Popup Cart for ecommerce

A popup cart is a simple popup that appears as soon as your customers add products to the cart. It allows you to quickly provide your customer with the information they’re looking for. This information includes a clear confirmation that the product has been added to the cart, plus quick options on the actions that the customer can take next. The popup also nudges the customer quickly through the checkout process, which results in faster sales, better conversions, and reduces “abandoned cart” cases.

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Woocommerce Ajax Search

This search function allows customers to get instant live search results as they type their query.

Customer Account Dashboard

My Account is the central customer dashboard in a WooCommerce store. Customers can view past orders, edit addresses, and payment details.

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Checkout flow

The checkout flow allows customers in a mobile format to be able to purchase products in a simple six step system.

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Writing regular blog posts sharing tips and tricks around the house is a great way to add fresh content to the website which helps driving in more traffic.

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“ViiVue initially impressed us with their creative proposal for our website, it really showcased they understood our brand which was very important to us. Throughout the whole process, we worked very closely together so that ideas were shared and the ViiVue team made themselves always available to us for any questions. Moreover, they made us feel confident in their ability to deliver and their constant support put us at ease. In the end, I can truly say that Viivue went above and beyond to create a beautiful website that we are very happy with.”

Louise Doan Viet
Business Development & Marketing Manager - CATHERINE DENOUAL MAISON