Catherine Denoual Maison (CDM) is a French interior designer’s brand of luxury linen for the home. Established in 1998, CDM creates high-quality and stylish bed linen, table linen, homewear, and home accessories using only premium materials and the most hand-skilled artisans. Despite being a market leader in Vietnam for 18 years, CDM had an outdated website with no digital marketing activity when they approached us in 2016 for a website redesign. The first objective of the project was to enhance brand awareness and lay the foundation for digital growth through a custom ecommerce website that reflects the brand’s elegance and premium positioning.
Custom Ecommerce Website
Due to growing customers’ demand, one year after launching the first version, which only focused on telling the brand story and displaying collections of products, we reconstructed the sitemap and structure of the website to turn it into a fully functioning custom design ecommerce website using Woocommerce. After 5 years and several upgrades, CDM website is now selling to customers from all around the world in multiple languages and currencies.
Product categories landing page
Woocommerce Grouped Product
Grouped product is a perfect solution to group multiple standalone products by collection or theme. Presenting a grouped product can create an incentive for customers to purchase additional items.
Well-structured, intuitive mega menu
Since bed linen is the most important product category at CDM, we created a mega menu that allows customers to shop by products or shop by style.
Popup Cart for ecommerce
A popup cart is a simple popup that appears as soon as your customers add products to the cart. It allows you to quickly provide your customer with the information they’re looking for. This information includes a clear confirmation that the product has been added to the cart, plus quick options on the actions that the customer can take next. The popup also nudges the customer quickly through the checkout process, which results in faster sales, better conversions, and reduces “abandoned cart” cases.
Woocommerce Ajax Search
This search function allows customers to get instant live search results as they type their query.
Customer Account Dashboard
My Account is the central customer dashboard in a WooCommerce store. Customers can view past orders, edit addresses, and payment details.
Checkout flow
The checkout flow allows customers in a mobile format to be able to purchase products in a simple six step system.
Blog
Writing regular blog posts sharing tips and tricks around the house is a great way to add fresh content to the website which helps driving in more traffic.
